The world’s leading media investment group, GroupM is the enablement partner to some of the world’s most innovative and successful media agencies -- Mindshare, MEC, Mediacom, Maxus, Essence and m/SIX, as well as the outcomes driven media company, Xaxis. GroupM’s purpose is to maximize the performance of these WPP’s media companies by leading and collaborating in data, technology, trading, content creation, sports, finance, proprietary tool development and other business-critical capabilities.
GroupM is the media partner that enables marketers to embrace the increasingly fragmented media environment and use it to personalize customer interactions across traditional and digital media channels. With GroupM, marketers can gain a strategic advantage through the smart application of customer data, technology, trading skill and talent. GroupM’s delivers unrivaled marketplace advantage to its clients, stakeholders and people.
MEC is merging with Maxus to create a new media, content, and technology agency which will be described in greater detail in the coming months. MEC has a legacy of inspiring people and exceptional results. MEC pushes the boundaries of what’s possible in order to drive growth; growth for its people, its clients and the industry. MEC is known for its rallying cry, “DON’T JUST LIVE. THRIVE.”
Some of MEC’s accolades:
- MEC is a top 5 global media company network in RECMA's rankings and has won numerous Media Company of the Year awards locally, including the UK.
- COMvergence ranked MEC first in terms of overall new business results in Q1 2017.
- MEC has recently won new business with Amazon and Daimler in China, Kaufland in Germany, and IKEA in multiple markets.
- In 2016, MEC launched MEC Wavemaker, its specialist content division that brings together content strategy, social, SEO, partnerships and experiences, and creative service expertise
MediaCom: As "The Content + Connections Agency," working on hehalf of its clients to leverage their brands' entire system of communications across paid, owned and earned channels to deliver a step change in their business outcomes. MediaCom is one of the world's leading media communications specialists, with billings of IS$33 billion (Source: RECMA June 2017), employing 7,000 people in 125 offices across 100 countries. Its global clients roster includes: Dell, Coca-Cola (TCCC), Mars, NBC Universal, P&G, PSA, Sony, Shell and Richemont. The agency was recently named Global Agency of the Year at the 2017 M&M Awards, an accolade it has been awarded 7 times in the past 9 years and FOM Global Agency Network of the Year in 2017, winning an unprecedented 18 awards.
Maxus is merging with MEC to create a new media, content, and technology agency which will be described in greater detail in the coming months. Maxus’s hallmark is growth. Maxus helps brands grow through excellent media communications thinking, thinking that leans into the changing technological and cultural environment. With technology, data and culture colliding all of the time, the thing that drives Maxus and its clients is its philosophy on leading change. Change is the only constant in the marketing equation. Therefore, Maxus believe in creating impact, not [just] buying audience.
Some of Maxus’ accolades:
- Best Place to Work – Maxus Canada (2016)
- Effie – UPS (2016)
- ANA Reggie – Illinois Office of Tourism (2016)
- Social TV – Universal (2016)
- Pearl Award – Church & Dwight (2015)